old English poem, “This is the House That Jack Built,” tells nothing of Jack or
the house. (Read the poem.)
- Triggered by malt that lay in the house, a mind map of characters and events leads the story out of the house and into the surrounding environment.
- In a similar fashion, the buildings in which we do business, live, work and play have characteristics that lead outside of the buildings and into the environment.
- We have labeled that phenomenon, “environmental impact.”
Most of what we build produces a negative impact on the natural environment.
Take energy consumption, for example.